Paid Search and PPC Management

Are you using the right ingredients in your marketing mix recipe? If pay per click (PPC) or paid search is not a major focus of that mix or if your current digital marketing solution isn’t squeezing every dollar of value from paid search then the answer very well may be “No”. As growth in the pay per click marketplace is expected to reach $30 billion in 2020, what does that mean for you today? What’s your plan for the future of paid search? Will you be positioned to take full advantage of the boom to increase revenues and grow your business?

It takes a team of seasoned search marketers to take the guesswork out of paid search with proven methodologies, exciting and cutting-edge technology and relationships with Google AdWords, and Microsoft adCenter which are designed to benefit you, the small business owner.

What to expect when working with a PPC company

Partnering with the right SEO company is everything! Your digital marketing company should ideally have a team of web designers and social media capabilities to keep you at the top of the SERPS. Turning a click into conversion takes a lot of work. UI/UX designer crafts the design, a programmer puts it together and your PPC company will need to trial and test different copy headlines and landing pages to get you the max ROI. PPC includes:

    • Keyword Research
    • Ad Development
    • Optimized Campaign Structure
    • Landing Page Optimization
    • On-Page Optimization

PPC Management Services

Don’t waste your time with guesswork which only lets your competition take the lead. Adding a professional SEO company’s experience and expertise in PPC management today is a recipe for paid search success!

B2B VS. B2C AND DIGITAL MARKETING

It was the advertising boom of the 1960s that paved the way to modern day marketing. Since then, advertising and marketing have been all about the consumer: What do consumers want? How do we appeal to them? Which consumers should we appeal to?

While consumers seem to be at the heart of most advertising and digital marketing strategies, it is not quite the case in B2B, or business to business, marketing. Here we’ll explain some key differences between B2B and B2C (Business-to-consumer) marketing.

B2B The Focus of Your Digital Marketing Efforts

Marketing to another business is a very different ball game than marketing to consumers. To start with, businesses have a lot more to consider when making purchases; businesses generally purchase in much larger volumes than consumers. This usually means a larger investment as well.

As a result, marketing to businesses requires focusing on the features of your product or service and using logical arguments, rather than playing on emotions. Businesses need to know that your product holds a real business value.

Businesses do not often take personal emotion into account when making organizational buying decisions. To cater to this, your marketing materials should be more in-depth and focus on how your product can help the business be more efficient, save money, etc.

B2C

Consumers, in contrast, are more impulsive – purchasing requires less thought and fewer resources. Consumers make emotional buying decisions and often purchase a smaller number of units than businesses. Because of this, digital marketing to consumers warrants a focus on product benefits more than practical features. More often than not, consumers have an emotional relationship with a brand or company, which drives them to buy their products.

Since they don’t have to consider purchasing decisions as carefully as businesses, consumers also want marketing messages that are simple and straight to the point. The most effective consumer advertising strategies grab consumers’ attention and use storytelling to play on their emotions.

When digitally marketing to businesses, you are selling your product or service; when marketing to consumers, you are selling an idea or even a lifestyle.

B2B and Relationships with Buyers

There is no target market, per se, when you market to businesses. Your market is essentially the business you are selling to. This aspect of B2B marketing makes it a very relationship-driven process.

The buying process in B2B marketing is multi-step, and the purchasing relationship lasts longer. Business purchase decisions aren’t often a one-time thing.

Because of this one-on-one selling situation, there has to be an established relationship and level of trust between your company and the business you want to sell to, a relationship that can last for a substantial amount of time.

B2C:

In consumer online advertisement, your target market is much more widespread, even when you take into account niche markets, micro-targeting, and market segmentation. In B2C marketing, you are attempting to sell your product to a specific group of people, rather than just to one business. Because of this, the relationship aspect of consumer marketing is very impersonal.

Relationships are very product oriented and are formed through brand identity and emotional connections to these identities.

B2B vs. B2C Digital Marketing Objectives.

In Summary
B2B marketing is about what your product or service can do for a business and the personal relationship you build with that business.

Your product should be seen as useful, above all else, and you should be seen as a company that is trustworthy to do business with.

B2C, or consumer marketing, is about the benefits your product or service will bring to the lives of consumers and the lifestyle those benefits represent.